1. What Cleno is
Cleno operates managed clipping campaigns. A brand funds a brief; vetted clippers cut the brand's long-form into short vertical clips and post them to their own audiences, each disclosed as a paid partnership; the brand pays per 1,000 views that survive Cleno's bot-and-quality screen. Cleno runs the brief, the roster, the screening, and the reconciliation. Whop supplies identity, KYC, and payouts and is merchant-of-record for card-network and settlement purposes; Cleno is the supplier of record for the service.
2. Eligibility & accounts
You must be 18 or older and able to enter a binding contract, on your own behalf or with authority to bind the business you represent. Brands sign in with email and Google; clippers sign in through Whop. You're responsible for your account and for the accuracy of what you submit.
3. Campaigns & screening
The brief — budget, posted rate, and screening rules — is frozen before a campaign opens and governs it. Every submitted clip is screened against that brief before it bills. Views that fail the screen don't count and aren't billed. Cleno guarantees the terms, not the outcome: we don't promise a view count, and whatever a campaign delivered — hits and misses — is published on the public ledger.
4. Fees & payment
Cleno's fee is a published percentage of the spend that survives screening, inside a15–25% band; the exact number is set after campaign zero and shown on the pricing page. Media is passed through at cost, with no hidden spread. Campaigns start at $2,000. Whop's processing is passed through at 2.7% + $0.30 per card charge (as of 2026-08-05). There is no subscription, and the price is published rather than quoted on a call. Refunds, clawbacks, and payment timing: policy to be finalised.
5. Content & rights
You keep ownership of your long-form. By funding a campaign you grant clippers on the campaign the licence needed to clip and post that material for the campaign; clippers represent that their posts are their own work and cleared to run. Exact licence scope for brand source material and clipper output: to be finalised.
6. Disclosure is mandatory
Every clip run through Cleno must be disclosed as a paid partnership, as the FTC's Endorsement Guides require. Disclosure on every clip is a non-negotiable condition of using Cleno — not a feature and not optional. We refuse, at any budget, any campaign that asks for undisclosed or deniable placement or that presents paid placement as organic.
7. Acceptable use
Cleno qualifies buyers by behaviour, not industry. Three refusals are structural: buyers who want undisclosed or deniable placement; buyers with no long-form library to clip from; and campaigns under the $2,000 minimum (for those, we'll show you how to run it yourself). You agree not to use Cleno to buy views, fake engagement, or otherwise defeat the screen.
8. The public ledger
You acknowledge that a campaign's delivery — budgeted, delivered after screening, and missed — is published on Cleno's public ledger. The ledger measures delivery, never value, and contains no personal data about you, your audience, or the clippers.
9. Disclaimers & liability
The service is provided without a guarantee of any particular view count or result. Warranty disclaimers, the limitation-of-liability cap, and dispute resolution: to be finalised. Tax responsibilities (including any 1099 reporting): to be finalised with an accountant.
10. Termination, law & changes
Either side may stop; obligations for campaigns already running survive until reconciled. Governing law and venue: to be finalised. We may update these terms; material changes update the effective date above. Questions: hello@cleno.ai.